We’re here for the Place-shapers

Digital innovation for local communities

BT are a digital infrastructure powerhouse. Their services stretch far and beyond connectivity, into digital services that they’re generally not recognised for. This campaign was built to position BT as a leading digital infrastructure solutions company, in the eyes of decision makers in local-government and wider industries that rely on world-class infrastructure. This campaign centred around the idea that if we speak directly to those decision makers, we can educate and influence them into considering BT for national and regional regeneration programmes that have real influence on us – the people of Great Britain. The modular art direction meant we could be flexible in how we create artwork – for Healthcare, Construction, Transport, Education and more – meaning we could quickly create content that was fit for story, and fit for industry.

This flagship campaign for BT would see us creating a bank of collateral that could be used in large scale bid responses, including a hero animation, created in Cinema 4D, along with explainer films, a digital tool held on the campaign page where would-be place-shapers can interact and build a small town area – filled with insights and detail.

The content included social content, campaign brochures and a huge regional expansion to the project, that included creating bespoke content for key cities and towns across the UK (along with hundreds of illustrated, isometric illustrations.