Back with Leeds Pride 2023

We’re out out and out

First Direct is a big part of Leeds. As well as sponsoring the Leeds First Direct Arena, they also have their largest customer service call centre based there. They show up for Leeds, and with such a strong local presence, celebrate Leeds Pride every year. In 2023, the first year for Leeds Pride since before the covid lockdowns, they decided to come back stronger than ever.

My creative for the event featured as a main stage, all branding in and around the parade route – with street flags, banners and more. The event featured a First Direct Leeds Pride Bus, which followed the banks group of volunteers and attendees, with screens on each side and back, the branded vehicle displayed copy that celebrated their support for Pride.