5G Backstage

Vodafone and Ericsson, the 5G headliners

Ericsson and Vodafone have collaborated for decades to bring 3, 4 and 5G to the UK. Their technology is changing the game for festival goers in the UK, thanks to unrivalled 5G support in local areas for live events and festivals, that means vendors, suppliers and festival infrastructure and emergency services have better connections than ever before – as well as festival goers enjoying the best speeds available to really let them make it memorable.

This film was created to give the effect of a backstage area, with props, staging and art direction designed to give the impression of a working backstage space. My art direction, creative and photography helped capture the day, which was filmed over a single day shoot. Guests from Vodafone and Ericsson came together to give an impression of not only the success of their tech, but also their working relationship, to inspire other telco providers to partner with Ericsson for 5G innovations in live, sport and music events.

The film sits within the #MakeItMemorable campaign, in which we brought to life the impact of fan experiences at the Euros 24 and Olympics 24 – raising excitement around the impact of 5G technology.

A film was also created to highlight the impact this technology made at Boardmasters in Cornwall this year, which involved visiting vendors, staff and getting first hand perspective on the difference secure, super fast 5G makes to them in challenging, temporary and remote areas. Click here to watch