Launching iPhone for business, on EE

iPhone, on EE

With each new flagship iPhone launch, we created new launch materials that included internal films and animations that explained tariff offerings, and new films that sales teams could use to inspire business owners to take up contracts for their workforce. This meant figuring out ways to exploit new iPhone features, so they were interesting to the market, and explaining them in interesting ways.

During covid, this meant that I had to think of ways to launch the phone in clever ways – when travel and production were limited. I helped script for the lunch film, writing for Kevin Bacon, who phoned in his VO from overseas when travel was an issue. I created a concept that would mean we could film from his perspective, as ‘he’ moved from location to location to explain the iPhones key features for the SME and Enterprise business markets.

Other films and project include explainer animations, internal comms around new product launches, educational material for sales teams and internal projects that would inspire and enable sales – from team competitions to national sales teams incentive based games.