Din Tai Fung Social Content

Perfecting social content

Din Tai Fung in Covent Garden are revered for their authentic Chinese food. The entire experience of their food has been perfected for the decades here in the UK, making it the premier destination for tourists and Chinese tourists in London, looking for authentic Chinese cuisine.

Their social content centres around the food, the environment, and the people that make and serve the food in their restaurants. Our role would be to help them detail a strategy to capture this content, shoot and produce it against an organic social content calendar to maintain interest in their food and world famous bao.

With a limited production budget, shoots would take place monthly, providing consistent art direction and styling to highlight the incredible quality of the food and overall experience – paying close attention to details, such as how to hold the food, the order in which food should be eaten, and the cultural references that the chefs and in-house staff would help denote.

The content would garner consistent interactions, with positive comments and conversation. We would photograph against a tight schedule and rolling food production to capture content that highlighted quality, flavours and general appeal.