Deliver your best performance

BT Media and Broadcast are at the heart of broadcast in the UK. Their infrastructure, both at BT Tower and throughout the world makes use of some of the most cutting-edge broadcast technology, defining how and where we consume content today.

Their challenge? They carry BTs brand which they’ve found to be bother a positive and a negative in the industry. We helped position them among their marketplace, elevating them above their namesake and into a place of prestige amongst their competitors.

This film, created as a hero film for use on socials, online and at events – was born out of a limited budget, which previously meant that stock footage was the answer. In this film, I worked with the BT brand team to allow us to create a logo ident film – the sort of film that’s seen before a summer blockbuster.

Created in Cinema 4D and Redshift, coupled with dramatic music and SFX, this film supports a new language that T Media and Broadcast are proud to take to market. Content was created to support a range of market facing collateral – explainers, online content, social and events.

In addition, an animated film was created, using motion graphics to bring the creative to life.