Launching BT Means Business

‘We’ Mean Business

BT launched a new B2B platform – BT Means Business. We needed to articulate that to tens of thousands of BT employees, to help land the new platform internally. The creative idea was to make the platform not only feel empowering, but actually empower and inspire everyone to think that they are a huge part of this new proposition. This film, launching on the initial day of the platforms launch, was sent internally to everyone. It was shot from a selfie-camera POV, as if the lead subject were creating UGC for their internal platforms. The film was an open invite, to hand over the keys to everyone who wanted to celebrate and share, create awareness and take the stage. The film garnered lots of internal attention, as teams would come together to celebrate how they, mean business.